I came across this video and wanted to share it with you. Being in the digital agency space I find a lot of people see our work, but never get to see inside the heart of the work, which is the process that produces the end products. From Pixar’s big screen productions to your best friend’s kid’s elementary school rock band, embracing the production, process, & practice seems to be what we all love. In the end the work is all about the receiver, not the creator, and it’s the response from the audience that reward the artists.

 

Creativity - Passion, Vision, Process

Wonderland | A Short Form Doc on Creative Commerce

Makes you think doesn’t it?

Passion is present everywhere. In the creative industry, business industry, banking industry, school, everywhere. When you practice what you love as a service, it takes on a vastly different form. “It just looks cool” becomes ‘This font and color resonates with your market…”; a new idea becomes lets polish and innovate at the edge of what the rest of the market is proving works. Commercialize your talent, get on a great team of like minded individuals…

…it’s an amazing world out there, enjoy the ride!