According to the Pew Research Center, 91% of all Americans now own a cell phone. Out of that number, 63% of them use their phone to go online – twice what it was just four years ago. Out of those that use their phone to go online, 34% of them use it to access the internet more often than they use any other device.

Obviously, having a web presence that provides not only easy access for a mobile device but also looks good on it is becoming more and more important for a business. But the PC is still alive and kicking which means a business’ website also has to be able to accommodate larger computer screens as well. In other words, today’s websites have to be able to please both the Jolly Green Giant and Sprout. How does one go about doing that? With a responsive web design.


Responsive: Jolly Green Giant and Sprout

What Is a Responsive Web Design?

Simply put, a responsive web design automatically displays the website in a way that is optimal for the device that is viewing it. In other words, it adjusts for different screen sizes and resolutions by re-sizing images and rearranging the various sections as needed. Using this kind of a design has benefits for both the consumer and the business itself.

Benefits for the ConsumerThe benefits for the consumer center mainly around his experiences with the website. With a responsive web design, his experience across different devices will be very similar, more unified. Frustrations over items that don’t display as well on a mobile device will be reduced. The ability for the website to have one URL for all platforms instead of one for mobile devices and one for the PC will ensure that it can be shared with a mobile device and easily examined by someone using a PC – or vice versa.

Benefits for the BusinessThe benefits for the business center mainly around streamlining and costs. As mentioned above, using a responsive web design means having one website for both mobile devices and PCs instead of having to have a separate one for each. This in turn means having only one code base to maintain and one set of analytics and and reports to study instead of two. It also means less money spent on web development with fewer overhead costs. And usually, since there are fewer frustrations for the mobile customer, an increase in sales.

What Does All of This Mean?Basically, that pleasing the Jolly Green Giant and Sprout isn’t as difficult to do as one might think. A website that utilizes a responsive web design, can easily please the giant as well as the small screens among us.