What Is a Responsive Web Design?
Simply put, a responsive web design automatically displays the website in a way that is optimal for the device that is viewing it. In other words, it adjusts for different screen sizes and resolutions by re-sizing images and rearranging the various sections as needed. Using this kind of a design has benefits for both the consumer and the business itself.
Benefits for the ConsumerThe benefits for the consumer center mainly around his experiences with the website. With a responsive web design, his experience across different devices will be very similar, more unified. Frustrations over items that don’t display as well on a mobile device will be reduced. The ability for the website to have one URL for all platforms instead of one for mobile devices and one for the PC will ensure that it can be shared with a mobile device and easily examined by someone using a PC – or vice versa.
Benefits for the BusinessThe benefits for the business center mainly around streamlining and costs. As mentioned above, using a responsive web design means having one website for both mobile devices and PCs instead of having to have a separate one for each. This in turn means having only one code base to maintain and one set of analytics and and reports to study instead of two. It also means less money spent on web development with fewer overhead costs. And usually, since there are fewer frustrations for the mobile customer, an increase in sales.
What Does All of This Mean?Basically, that pleasing the Jolly Green Giant and Sprout isn’t as difficult to do as one might think. A website that utilizes a responsive web design, can easily please the giant as well as the small screens among us.